H for Health
Cold exposure is an intriguing concept, especially since most of us living in regions with cold winters have an unconscious fear of the cold. From a young age, we’ve been warned about the dangers of cold weather, with our parents reminding us to zip up our jackets and remember our gloves, hats, or scarves during the colder months. Many of us have experienced the discomfort of being cold, so it’s no surprise that we don’t view the cold as our friend in the same way we welcome the sun or embrace the warmth of summer.
The Rising Popularity of Cold Training
Despite this, cold-water swimming has become increasingly popular in recent years. In some countries, it’s a cultural phenomenon that has existed for hundreds of years, while in others, it’s a growing trend. So, what drives us to embrace the cold? Believe it or not, cold training is incredibly beneficial for the body. Cold exposure has gained attention from influencers, the wellness industry, and biohackers in their pursuit of optimizing health and performance. This interest is so strong that the world record for staying in an ice bath is currently over 3 hours.