The prince kisses the princess. He proposes to her. The wizard helps them solves their problems. They both do what is significant for building a good life together, and they live happily ever after.
"Once upon a time, there was a man who knew how to make people volunteer to do what he would like them to do."
The notion of the significance of purpose
Much of what happens in the world happens as a consequence of something else, or it happens automatically without any real purpose. Countless goals are being set up, without any clarification or activation of the one element needed to drive the execution: the purpose.
Whenever we act or seek to motivate other people, the purpose is paramount. For ourselves and for the other participants.
The purpose can be rephrased as ‘what’s in it for me?’ and ‘why should we even do what we’re being asked to do?’