A baker buys some cheap, low-grade flour and bakes a loaf of bread that the king is not happy with. The king explains his intention: he wants high-quality bread. Now, the baker buys organic flour from a superior mill and bakes a scrumptious loaf that the king is very pleased with.

"Once upon a time, there was an insightful man who understood the connection between intention and outcome."

The notion of intentionality

Deliberate or targeted aim; the claim that we should judge the morality of an act on the intention, not the outcome. In any communication, intention is important to consider. The most important points to address are what you aim to achieve, and how. Intentionality calls for careful deliberation in any act of communication.

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