The wizard wants to turn base metal into gold. To that end he designs an engaging and involving process to activate the creativity in his team. He brings the team together and asks engaging questions. The team offers suggestions about what elements are involved in the process of making gold. Together, they make a plan for when and how to get started.

"Once upon a time, there was a man who generated change by engaging others."

The notion of engagement

The ability to involve and engage others is crucial to any leader or parent. Engagement draws on the team’s full diversity to ensure shared ownership, cocreation and broader solutions. The communication goes from a one-way advisory flow to an open, involving and explorative approach that activates all the participants’ creativity and desire to implement the outcome of the process.

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